Magazine, Influencers, Promotion and PR - AIC2507

Assessment 1: Portfolio (including examples)

Group seminar presentations on a magazine genre and promo content

Portfolio

Assessment 1: Portfolio

An essay on an aspect of promotional culture covered in the module. supplemented by newly generated design work

Essay and Design work portfolio

Assessment 2: Project Work

The individual contribution to a group project. Each group, typically four students, will produce a 30-minute presentation of a proposal for a new magazine title, including sample materials and promotional campaign for an imagined event or activity with examples of campaign materials, such as press releases, posters and social media posts. It is assessed by observation and submission of individual contributions to the group effort. Sample pages can be incorporated into each student’s PDP.

Group portfolio and Presentation

<p>This module focuses on developing your understanding of different kinds of promotional culture and visual brands  – magazine, influencers and public relations (PR) – and your critical, analytical and evaluative skills. You will analyse the diversity and complexity of the magazine market along side online brands and promotion. You will learn how to critically analyse different kinds of promotional culture and evaluate its role in society, developing skills you will need to help you develop successful, effective and ethical promotional campaigns and content. You will examine the economics, techniques and organisation of magazine design and production and investigate the nature of the publishing industry. The module also looks at the market for new magazines and you will examine how editors and publishers identify new opportunities, allowing you to develop your own entrepreneurial ideas. You will work with design software packages used in the magazine industry. As the module continues, you will apply what you have learnt to the practice of  Magazines and PR, and further develop the creative, analytical and technical skills you need to succeed as a public relations practitioner.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/AIC2507">http://library.hud.ac.uk/my/AIC2507</a></p>

Media, Journalism and Film

AIC2507 - Magazine, Influencers, Promotion and PR

Magazine, Influencers, Promotion and PR

be able to critically evaluate the impact of changing media technologies such as social media in the development of promotional culture and magazines

be able to formulate a critical understanding of ownership, strategy, planning and media relationships in the institutional and personal management of magazine, media promotion and PR campaigns.

be able to further develop writing, creative and analytical skills to effectively convey information and meet the promotional and PR requirements of different organisations.

be able to effectively originate, plan and present a proposal for a publication or media promotion and PR campaigns and events, demonstrating a critical awareness of established techniques but applying creativity in approach.

be able to evaluate the premises and consequences of magazine, promotional and influencer culture.

be able to demonstrate the development of research skills through the use of online and offline sources, including academic library material, in presentations and seminars.

be able to conceptualise key design practices, promotional strategies and communication theories in the internet age.

be able to employ design skills to create magazine and promotional materials