Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

School of Computing and Engineering

Credit Rating:

20

Level (including FHEQ):

I (FHEQ Level 5)

Graded or Non Graded:

Graded

Version Valid From:

2023-09-25

Module Leader:

George Bargiannis

Version Number

2024.02

Learning Methods

Guided Independent Study

Practical Classes and Demonstrations

Requirements

Recommended Prior Study

Synopsis

This module offers you the opportunity to explore a range of approaches to the subject of visual design; taking a broad approach to the design and production of visual assets for contemporary digital media. You will be encouraged and challenged to be creative and to experiment with your designs. You’ll … For more content click the Read More button below.

Learning Strategy

Sessions will provide the theoretical framework, overall structure and scope for the module, with the opportunity for the development and practice of appropriate skills and techniques. They will also provide a focus for the evaluation of practical work.Directed unsupervised learning / activity – you should use this time practically, for … For more content click the Read More button below.

Outline Syllabus

• Visual research• Design cohesion in projects, creative constraints, creating and working with style guides• Visual design processes including, concept generation, visualisation and criticism, iterative design etc.• Visual literacy and frameworks for visual design• Workflow, understanding and managing the asset pipeline• Portfolios, commercial art, professionalism and industry standards.• Designing within … For more content click the Read More button below.

Learning Outcomes

On successful completion of this module students will
1.
Analyse visual media according to core design principles and identify factors influencing design consistency.
2.
Understand the relationship between aesthetics and functionality.
3.
Understand the role of selection and refinement in the design process.
4.
Know how to plan and manage workflow in the production of visual assets.
5.
Research, critique and apply a variety of tools and techniques.
6.
Critically synthesise and justify coherent design concepts.
7.
Employ traditional and/or digital tools to design and implement a body of work.
8.
Demonstrate competencies in workflow and asset production.

Formative Assessment

Assessment 1: Other

Summative Assessment

Assessment 1: Portfolio

Assessment Criteria

Assessment is centred on the learning outcomes, and includes the following areas:• Quality and originality of the design solution (e.g. fit for purpose / context)• Creative ambition (e.g. evidence of ‘concept-driven’ visual experimentation)• Technical achievement (e.g. level of production merit / use of tools & methods)• Choice of tools and … For more content click the Read More button below.

My Reading

Reading List