Brands and Branding - BIK0032

Assessment 1: Oral presentation/assessment

Students will have a range of formative assessments, such as quizzes and group discussions. The main formative assessment will involve a practice presentation before delivering this to the client / organisation. Formative feedback can be given by the tutor and peers. 

Oral presentation/assessment

Assessment 1: Presentation

Presentation 

<p>This module is designed to introduce and develop essential brands and branding knowledge to the students. From the origin of brands to modern branding strategies and techniques, this module will cover the theories and processes that are critical to developing effective brand messages. The functional and symbolic value of brands will be discussed in this module and their societal and environmental impact will be highlighted. By the completion of this module, you will be able to understand the strategic importance of branding in creating and maintaining a differentiation and competitive advantage over competitors and the crucial role it plays in sustainable business growth. </p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BIK0032">https://library.hud.ac.uk/readinglists/BIK0032</a></p>

BIK0032 - Brands and Branding

Brands and Branding

Being able to apply multiple communication strategies to propose future branding campaigns 

Demonstrate and able to apply branding theories and models to analyse established brands 

Understand the importance of developing positive brand images and a consistent brand identity 

Have a detailed knowledge of key branding theories, models, and processes that are essential in building successful brands 

Understand the strategic importance of brands in creating differentiation and maintaining sustainable competitive advantage 