Developing Creative Marketing Content - BIK0030

Assessment 1: Other

There are a range of formative assessments in this module. During seminars, students will have individual and group opportunities to develop and discuss plans with regards to their portfolio. This will include, but not limited to, campaign strategies, branding, and social media strategy.

Other

Assessment 2: Portfolio

Individual Portfolio which will include a range of evidence built over several weeks and will likely include: Examples of mock-up digital marketing communications (such as: social media, website, email campaign, etc.). The aim of the portfolio is to provide evidence to support a social media strategy. A range of evidence will be required, such as: market data, competitor reviews, design examples, analysis of communication strategies.
Students will have opportunities for peer reviews and tutor consultations during classes. The tutor may comment on suggestions put forward towards the portfolio. 

Portfolio

Assessment 1: Presentation

Presentation

This module is designed to further develop your understanding of digital marketing, exploring the use of creative content to capture your audience online and to influence customers. Content creation and implementation will be considered in relation to specific marketing communication objectives, within the wider context of the marketing plan, and working within the setting of the contemporary promotional environment. Throughout the module you’ll have the opportunity to use a variety of tools and platforms to produce professional, creative, competent and coherent content for social media.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BIK0030">https://library.hud.ac.uk/readinglists/BIK0030</a>

BIK0030 - Developing Creative Marketing Content

Developing Creative Marketing Content

Demonstrate and be able to apply effective social media communications and tools for organisations to complement overall marketing strategy. 

Understand the process and application of creating social media marketing strategy for organisations. 

Determine and evaluate tools and tactics that can be employed in relation to creative social media campaigns. 

Produce professional, creative, competent and coherent content for social media.  

Have a detailed knowledge of key marketing theories and an awareness of a variety of ideas, contexts and frameworks to explain how social media communications influence customers. 