Destination Marketing and Management - BHT4020

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written Assignment

<p>Tourist destinations are complex and multifarious and necessitate distinct and specific marketing and management response to ensure that they achieve their full potential with respect to economic, social and environmental objectives. This module will analyse the application of management and marketing principles and tools to tourist destinations through the use of case studies.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHT4020">https://library.hud.ac.uk/readinglists/BHT4020</a></p>

BHT4020 - Destination Marketing and Management

Destination Marketing and Management

Identify relevant destination management practices that could be applied to a tourist destination.

Outline key issues affecting destination management and marketing in the tourism industry.

Assess current issues in destination marketing and management in the tourism industry.

Critically analyse methods of developing destination product and assess the management and marketing challenges that these create.

Differentiate different marketing theories and apply them to better understand marketing issues on tourist destinations. 

Illustrate the impact of destination management organisations on the competitiveness and sustainability of destinations.