Web Management and Design - BHK0044

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions

Other

Assessment 1: Portfolio

Portfolio

This module is designed to introduce students to the concepts, theories and practices associated with web management and design. It keeps the students at the forefront of modern practices: bridging the gap between theory and its practical application. Students will learn how to manage and control web design projects, they will be introduced to the concepts project management, resource administration and cost control. The application can be directed to ‘client’ or ‘agency’ management.
Please note: This module is available as an option to students that have completed a digital marketing placement (for the BSS0001). It is at the discretion of the module leader to accept option route enrolments.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BHK0044">https://library.hud.ac.uk/readinglists/BHK0044</a>

Marketing

BHK0044 - Web Management and Design

Web Management and Design

Utilise techniques to positively engage with clients and users in relation to creating digital marketing initiatives.

Appreciate the importance of relationship marketing in digital marketing design.

Have the ability to develop a digital marketing campaign.

Manage the development and implementation of a social media campaign.

Critically evaluate the key theories, models and constraints associated with web design.

Apply user experience design (UXD) principles to support marketing in a digital arena.