Public Relations and Sponsorship - BHK0036

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Written Assignment

Written assignment

The module will consider the key issues and processes involved in public relations and sponsorship. This will be presented in the context of current theory, techniques, and practices. In addition, the contribution made by public relations and sponsorship to the overall marketing communications strategy will be examined.
Current business practice is communicated to students in both a theoretical and practical approach. The module makes particular use of contemporary case studies, tasks and guest speakers from industry alongside lectures and seminars. The programme is designed to provide an understanding of theory, current practice and skills development.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BHK0036">https://library.hud.ac.uk/readinglists/BHK0036</a>

Marketing

BHK0036 - Public Relations and Sponsorship

Public Relations and Sponsorship

explain and critically assess the key tools and techniques used in achieving PR and sponsorship objectives.

identify and select appropriate public relations or sponsorship tools and techniques.

explain and evaluate the concept and role of public relations and sponsorship within an Integrated Marketing Communications Mix.

explain and critically assess elements of the Public Relations or sponsorship process.

apply Public Relations and Sponsorship theory to a range of contexts.

make recommendations for public relations or sponsorship campaigns.