International Marketing - BHK0031

Assessment 1: Written plan

There will be a range of formative assessment opportunities throughout the module. However, the main formative assessment will consist of an opportunity to submit a written plan for discussion and comment from the tutor

Written Plan 

Assessment 1: Written Assignment

Written Assignment

<p>The aims of this module are to develop students’ understanding at an advanced (honours) level, of marketing theory and principles within the international or global business arena.  This module aims to consolidate information from other modules the student has studied previously and other modules on the BA Global Marketing pathway in order to develop an advanced understanding of marketing at the international or global level. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHK0031">https://library.hud.ac.uk/readinglists/BHK0031</a></p>

Marketing

BHK0031 - International Marketing

International Marketing

Fully appreciate the economic, political, legal, social and cultural factors affecting international marketing decisions and strategies.

Have a thorough knowledge of the scope of the key decisions in the international marketing planning process.

Be able to apply international marketing theory across a range of industries, markets and strategic market decisions.

Be able to critically evaluate international marketing decisions. Apply international marketing theory across a range of industries and markets

Be able to apply international marketing theory to a range of strategic market decisions.

Have a detailed knowledge of the influence of globalisation on international markets and marketing.