Please note
This document only provides information for the academic year selected and does not form part of the student contract
School:
Huddersfield Business School
Credit Rating:
20
Level (including FHEQ):
H (FHEQ Level 6)
Graded or Non Graded:
Graded
Version Valid From:
2023-09-01
Module Leader:
Claudio De Mattos
Version Number
2024.03
Learning Methods
Guided Independent Study
Lecture
Tutorial and Project Supervision
Synopsis
The aims of this module are to develop students’ understanding at an advanced (honours) level, of marketing theory and principles within the international or global business arena. This module aims to consolidate information from other modules the student has studied previously and other modules on the BA Global Marketing pathway … For more content click the Read More button below.
Learning Strategy
Lectures or seminars will be used to deliver the key concepts, techniques and theoretical aspects of international marketing. Case studies and practical exercises will be used in small groups to enhance understanding, to facilitate application and to develop analytical and implementation skills.
Outline Syllabus
International marketing and the development of ‘globalisation’.The scope of international marketing: the internationalisation process.The international environment: economic and political environment; the legal framework; social and cultural factorsResearch for foreign markets; sources of information, methods of data collection; problems and limitations; data analysisApproaches to market selection and segmentationStrategies for market entry … For more content click the Read More button below.
Learning Outcomes
On successful completion of this module students will
1.
Have a detailed knowledge of the influence of globalisation on international markets and marketing.
2.
Fully appreciate the economic, political, legal, social and cultural factors affecting international marketing decisions and strategies.
3.
Have a thorough knowledge of the scope of the key decisions in the international marketing planning process.
4.
Be able to critically evaluate international marketing decisions. Apply international marketing theory across a range of industries and markets
5.
Be able to apply international marketing theory across a range of industries, markets and strategic market decisions.
6.
Be able to apply international marketing theory to a range of strategic market decisions.
Formative Assessment
Assessment 1: Written plan
Summative Assessment
Assessment 1: Written Assignment
Assessment Criteria
The assessment for criteria is as set out in the Huddersfield Business School Assessment Guidelines. The guidelines provide criteria for the assessment of both courseworks and examinations.