Strategic Marketing Planning - BHK0021

Assessment 1: Other

There will be a range of formative assessment opportunities, both individually and as part of a group. Seminars are designed to confirm the learning from lectures, which will include group case studies, quizzes and individual discussions with the tutor.

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written Assignment

<p>The module will consolidate and develop previous studies in Marketing within a strategic marketing planning framework.  The module develops the student’s analytical and practical skills in relation to the development, presentation and defence of strategic marketing plans, which students implement and develop  using a computer-based simulation of a dynamic marketing environment</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHK0021">https://library.hud.ac.uk/readinglists/BHK0021</a></p>

Marketing

BHK0021 - Strategic Marketing Planning

Strategic Marketing Planning

Appreciate the  analytical techniques and problem solving skills necessary to develop and implement strategic marketing plans.

Critically evaluate alternative marketing strategies.

Analyse markets from a strategic perspective.

Recognise the key decisions and analyses required in the development of strategic marketing plans and how to use these in complex and changing circumstances.

Know what external and internal factors require description and analysis to form the basis of a marketing strategy

As part of a team, develop and implement strategic plans in a competitive marketing environment.

As part of a team, prepare, present and defend proposed strategic marketing plans.

Explain in depth a range of strategic marketing planning concepts, models and techniques that can be used by the marketing manager.

Individually review, critically evaluate and reflect upon strategic planning in the light of team results