Niche Tourism Strategy - BHH4026

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Presentation

Presentation

Assessment 2: Project Work

Project Work

<p>Niche Tourism is considered tourism activities which do not involve large numbers of tourists within staged settings (which is often referred to as “Mass Tourism”). As the tourist has become more sophisticated and discerning over the years, Niche Tourism has grown in popularity. As a result, numerous travel providers have developed products tailored to the needs of people requiring something “different” from the mass tourist. In this module you will explore and research the strategic direction of numerous niche tourism sub-sectors and identify the management and operational implications.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHH4026">https://library.hud.ac.uk/readinglists/BHH4026</a></p>

BHH4026 - Niche Tourism Strategy

Niche Tourism Strategy

Is able to critically analyse a Case Study on a given form of “Niche Tourism” 

Propose managerial implications for industry practitioners and policy makers;

Critically appraise contemporary issues in relation to “Niche Tourism” management and operations.

Demonstrate a comprehensive understanding of undertaking research on a specific “Niche Tourism”;

Is able to define and critically discuss “Special Interest Tourism”, “Niche Tourism” and “Alternative Tourism”;

Evaluate the main drivers and strategic direction in the development of “Niche Tourism”;