Introduction to Digital Marketing Communications - BFK0225

Assessment 1: In-Class Test

Weekly quizzes will test learning for each week

In-Class Test

Assessment 2: Oral presentation/assessment

Oral presentation/assessment

Assessment 2: Presentation

Presentation

Assessment 1: Written Assignment

Written Assignment

<p>This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved in consumers&#39; processing of and response to such communication materials. The module explains how different digital marketing communications platforms can be combined to achieve specific marketing objectives. This module discusses the ethical and legal issues relevant to digital marketing communications.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFK0225">https://library.hud.ac.uk/readinglists/BFK0225</a></p>

BFK0225 - Introduction to Digital Marketing Communications

Introduction to Digital Marketing Communications

Utilise digital marketing communication media, platforms and channels to develop digital marketing communications campaigns.

Critically assess different types of marketing communications media, platforms, and channels how they can be used in practice

Apply key digital marketing communication tools to create digital marketing content.

Present and justifying a planned campaign idea working closely with others as a member of a group.

Understand the role of digital marketing communications in an organisational setting

Demonstrate awareness of the ethical and legal issues concerning marketing communications

Evaluate key theories, models and constraints associated with digital marketing communications.