Please note
This document only provides information for the academic year selected and does not form part of the student contract
School:
Huddersfield Business School
Credit Rating:
20
Level (including FHEQ):
F (FHEQ Level 4)
Graded or Non Graded:
Graded
Version Valid From:
2024-09-01
Module Leader:
Loren Birkett
Version Number
2024.04
Learning Methods
Guided Independent Study
Lecture
Seminar
Synopsis
This module critically discusses key theories relevant to digital marketing communications. Strengths and weakness of different marketing communications channels and platforms (offline, online, integrated) will be analysed as well as their effectiveness. The role of digital marketing communication content, format, and source are discussed as well as psychological processes involved … For more content click the Read More button below.
Learning Strategy
Key principles will be delivered by means of lectures and supported by tutorials. Tutorials will be used to explore and examine those principles and ideas further. Marketing communication related case/research article study, group discussion/debate, audio-visual communication materials analysis, and in-class presentation will be conducted in tutorials.
Outline Syllabus
Outline Syllabus:
The marketing communications environment and the changing digital landscapeThe theory of marketing communications – behavioural and practical theories, and the insights these provide to marketing managementInternal and external communication needs, the range of communications objectives and the key audienceStrategic and operational planning – and the implications for both … For more content click the Read More button below.
Learning Outcomes
On successful completion of this module students will
1.
Understand the role of digital marketing communications in an organisational setting
2.
Evaluate key theories, models and constraints associated with digital marketing communications.
3.
Critically assess different types of marketing communications media, platforms, and channels how they can be used in practice
4.
Demonstrate awareness of the ethical and legal issues concerning marketing communications
5.
Apply key digital marketing communication tools to create digital marketing content.
6.
Utilise digital marketing communication media, platforms and channels to develop digital marketing communications campaigns.
7.
Present and justifying a planned campaign idea working closely with others as a member of a group.
Formative Assessment
Assessment 1: In-Class Test
Assessment 2: Oral presentation/assessment
Summative Assessment
Assessment 1: Written Assignment
Assessment 2: Presentation
Assessment Criteria
The assessment for criteria is as set out in the University of Huddersfield Business School Assessment Guidelines. The guidelines provide criteria for the assessment of both coursework and examinations.