Marketing and Society - BFK0020

Assessment 1: Written plan

There will be a range of formative assessments through the module. However, students will have the opportunity to submit written plan for comment and discussion.

Written plan

Assessment 1: Written Assignment

Written Assigment

<p>This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in relation to broader contemporary sociocultural trends and issues. By adopting an interdisciplinary approach to the analysis of marketing and consumption, the module aims to develop your critical awareness of the interrelationships, consequences and tensions that exist between the marketer and the consumer at the individual and collective level, as well as between the marketer, consumer, business, and government.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFK0020">https://library.hud.ac.uk/readinglists/BFK0020</a></p>

Marketing

BFK0020 - Marketing and Society

Marketing and Society

Demonstrate an understanding of the social and cultural roles of marketing. 

Develop knowledge and understanding of key and contemporary theories, models and practical tools for understanding consumers and consumption. 

Demonstrate the ability to analyse social and cultural trends and propose marketing solutions using appropriate principles.  

Demonstrate awareness of ethical and sustainable implications of marketing in a social or cultural context. 

The ability to express ideas and recommendations that are evidence-based, analytical and context sensitive and discuss these in relation to personal beliefs and values.