Inside the Music Business - AIM2509

Assessment 1: Other

Preparation for and participation in class discussion exercises, spaced over the course of the module and equivalent to 1000 words. Students will be offered verbal feedback on their contributions.

Other

Assessment 2: Portfolio

Digital Work and Expertise Showcase. This project will showcase student work in a style suitable for the type of work being presented. This might for example relate to a specific job or genre and should reference existing professional practitioners in the chosen design. The digital resource should include examples of work and showcase the skills of the student based around a selected target audience.

Digital Work and Expertise Portfolio

Assessment 1: Portfolio

Portfolio of exercises to include:
Industry Opportunity Analysis identifying market and income streamsElectronic Press KitCV and Covering Letter related to a specific job role

Portfolio of excersises

Inside the Music Business will introduce you to a range of issues relevant to the current music industry, from copyright, contracts and economics through to the role of the media in marketing, reviewing, and representing music. You will explore the production, distribution and revenue models of the global music business and develop the critical and analytical skills to understand these working practices and the ways they relate to your own practice as a musician. On completion of the module, you will have created the assets to represent yourself to industry as a musician and have a digital portfolio of activity related to your chosen aspect of the music industry.

School of Arts and Humanities

<a href="https://library.hud.ac.uk/my/AIM2509">https://library.hud.ac.uk/my/AIM2509</a>
Barrow, T &amp; Newby, J Inside the Music Business (London, 1994).
Britten, A - Working in the Music Industry: How to Find an Exciting and Varied Career in the World of Music (London, 2009)
Byrne, D. How music works.(Edinburgh 2012)
Chambers, E &amp; Northedge, A The Arts Good Study Guide (Open University Worldwide, second edition (2008)
ed.Frith, S, Straw, W, &amp; Street, J The Cambridge Companion to Pop and Rock (Cambridge, 2001).
Johnson, J Who Needs Classical Music: Cultural Choice and Musical Value (Oxford 2002)
Smith, S. J. and Richards, M. How to make it in music. (London 2009)
Street, J. Music and politics (Cambridge 2012)
Winterson, J. Nickol, P. &amp; Bricheno, T. Pop Music: The Text Book (London, second edition 2013,)

Music

AIM2509 - Inside the Music Business

Inside the Music Business

will be able to show an awareness of key financial, legal and economic structures and processes relating to the music business.

be able to identify and apply appropriate methods and frameworks to analyse different aspects of the music business.

be able to construct an articulate, well-structured, convincing, and appropriately presented argument, in spoken and/or written form, drawing on a range of source materials as appropriate evidence.

will be able to demonstrate an informed understanding of aesthetic, social and cultural factors relating to contemporary music production.

will be able to demonstrate an informed understanding of critical, theoretical and research models appropriate to the academic investigation of these areas.

be able to understand how the aesthetics of music relate to aspects of its production, distribution, and consumption within the music business.

be able to contextualize aspects of their own musical experiences and practices in relation to the content of the module