Influencers, Promotion and PR - AIC2507

Assessment 1: Portfolio (including examples)

Seminar presentations on the principles of a chosen example of media activity to contribute to develop of PDP portfolio 

Portfolio

Assessment 2: Portfolio

An individual portfolio. This takes the form of a promotional campaign plan for an imagined event or activity as agreed with the module tutor, along with examples of campaign materials, such as press releases, posters and social media posts.

Assessment 1: Written Assignment

An essay on an aspect of promotional culture covered in the module.

Written Assignment

<p>This module focuses on developing your understanding of different kinds of promotional culture – public relations (PR), influencers, marketing and advertising – and your critical, analytical and evaluative skills. You will learn how to critically analyse different kinds of promotional culture and evaluate its role in society, developing skills you will need to help you develop successful, effective and ethical promotional campaigns and content. As the module continues, you will apply what you have learnt to the practice of PR, and further develop the creative, analytical and technical skills you need to succeed as a public relations practitioner.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/AIC2507">http://library.hud.ac.uk/my/AIC2507</a></p>

Media, Journalism and Film

AIC2507 - Influencers, Promotion and PR

Influencers, Promotion and PR

be able to formulate a critical understanding of strategy, planning and media relationships in the institutional and personal management of media promotion and PR campaigns.

be able to effectively plan media promotion and PR campaigns and events, demonstrating a critical awareness of established techniques but applying creativity in approach.

be able to conceptualise key promotional strategies and communication theories in the internet age.

be able to critically evaluate the impact of changing media technologies such as social media in the development of promotional culture and PR campaigns

be able to evaluate the premises and consequences of promotional and influencer culture.

be able to further develop writing, creative and analytical skills to effectively convey information and meet the promotional and PR requirements of different organisations.

be able to demonstrate the development of research skills through the use of online and offline sources, including academic library material, in presentations and seminars.