Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

Huddersfield Business School

Credit Rating:

20

Level (including FHEQ):

H (FHEQ Level 6)

Graded or Non Graded:

Graded

Version Valid From:

2021-09-01

Module Leader:

Na Liu

Version Number

2024.03

Learning Methods

Seminar

Guided Independent Study

Lecture

Synopsis

E-commerce consists of all behaviours and transactions that take place within online environments. In this module, you will examine the fundamental principles of E-commerce, as well as the importance of consumer and business behaviours for the successful development of E-commerce. Accordingly, you will be expected to critically explore theories of … For more content click the Read More button below.

Learning Strategy

The methods used to achieve the course objectives will include the following: The module will follow a 2-hour lecture format (with embedded 1 hour in-class interactive activity). Students will be introduced to key behavioural and e-commerce theories, principles, and perspectives. The interactive sessions will enable students to quickly gain an … For more content click the Read More button below. Students are also expected to devote time for independent study. We work continuously with our school’s VLE team to keep up-to-date with the latest technology to enable students to participate in and contribute to learning via digital methods.

Outline Syllabus

Fundamentals of E-commerceConsumer psychologyPurchasing decisions: heuristics and biasesOnline behaviourOnline research methods Social commerceB2B/B2C e-commerceE-Commerce strategyBusiness modellingWeb/graphics design principlesPrivacy and ethicsPayment systems

Learning Outcomes

On successful completion of this module students will
1.
Critically analyse and understand the nature and form of e-commerce;
2.
Demonstrate an awareness of the issues surrounding the development and implementation of e-commerce.
3.
Analyse the importance of good technical infrastructure as a basis of e-commerce.
4.
Critically assess the e-business environment that will contribute to the success of e-commerce implementation and its impact on current working mechanisms.
5.
Understand, analyse and implement current business modelling techniques within an online context.
6.
Demonstrate efficient implementation and effective improvement mechanisms that allow online business growth through the use of e-commerce and associated technologies.
7.
Explore current technological innovation and advise on its implementation within an e-commerce environment.
8.
Practice implementing e-commerce solutions through the use of web-based software technology.

Formative Assessment

Assessment 1: Other

Summative Assessment

Assessment 1: Written Assignment

Assessment 2: Written Assignment

Assessment Criteria

The assessment criteria are as set out in the Huddersfield University Business School Assessment Guidelines.  The guidelines provide criteria for the assessment of both coursework’s and examinations.

My Reading

Reading List