Media Campaigns - XPX1083

Assessment 1: Other

Formative assessment will be by means of observation of performance, with appropriate feedback from the tutor.  The students will also initially use case studies to develop their knowledge and abilities. The exact nature of the case studies will be at the discretion of the module tutor.

Other

Assessment 1: Project Work

Project Work

Assessment 2: Written Assignment

Written Assignment

This has been designed to incorporate a strong element of vocational learning to provide students with the understanding, skills and knowledge, underpinned by transferable skills such as adaptability, self-reliance, collaboration, imagination and creativity, to produce promotional videos.  There is a strong emphasis on working in a professional manner whilst creating a live project for internal or external clients.

Huddersfield Business School

Chaffey, D (2009) Internet Marketing: strategy, implementation and practice. Financial Times Prentice Hall
Rea, Peter W, Irving, David K, Irving, D (2010) Producing and Directing the short film and video.  Focal
Musberger, Robert B (2010) Single-Camera Video Production. Focal

XPX1083 - Media Campaigns

Media Campaigns

Assess formative research when planning an appropriate media strategy and prepare effective materials for its use


Understand the concept of contextual awareness in visual production and technology 

Evaluate the impact of the strategies used in creating the campaign

Use a range of skills to inform and develop ideas for creative production

Understand the journey from customer brief to finished product

Establish a justified media strategy which demonstrates creativity in meeting the needs of a specific audience


Understand the visual technology skills for creative media production