Graphic Design Major Project - TMA1442

Assessment 1: Project work

Presentation of proposed direction for the Major Project, which includes: cultural context of the project, the aims, proposed outputs, rationale for project outcomes and time management/project planning.

Project work

Assessment 1: Portfolio

Assessment 2: Written Assignment

Written Assignment

The Graphic Design Major Project is the culmination of your research, advanced studio practice and professional development. In this module you will initiate a comprehensive research project of your own choosing that demonstrates a level of complexity concomitant to professional contemporary graphic design practice.
You will build upon your project proposal to develop a final stage framework to realise a set of outcomes, this may include group work subject to negotiation with your specialist supervisor. The Final Major Project will bring together the conceptual, aesthetic, functional and professional features of your work.
Working with a robust proposal you will rigorously test language, techniques, material approaches, and technologies of pre and post production to realise a unique creative practice. The work you make will demonstrate a focused interrogation of contemporary practice informed by technological, social, cultural, ecological, theoretical and professional contexts. You will test your knowledge and understanding of appropriate publishing formats at key stages and present the culmination of your creative innovations in a showcase portfolio. Your individual project may evidence exemplary approaches to graphic design using typography, visual communication, experiential design, ux/ui, code, motion design, vr/ar, print, sound, advertising, branding and/or other hybrid and transdisciplinary forms.
To stimulate intellectual and personal development, and a deep knowledge of advanced contemporary contexts, it is imperative that you work autonomously to identify and rigorously test key analogue and/or digital processes. The Major Project provides an opportunity for in-depth research into your unique area of interest. You will work to research, develop, critically reflect, refine and communicate both your personal methodological approach to graphic design and your conclusions, seeking an informed resolution to your personal graphic enquiry.

School of Arts and Humanities

<a href="http://library.hud.ac.uk/my/TMA1442">http://library.hud.ac.uk/my/TMA1442</a>
Henry Hongmin Kim (2017) Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication
 Johanna Drucker (2013) Diagrammatic writing
Johanna Drucker (2013) Graphic Design History
James Williams (2016) Process Philosophy of Signs
(2019) Modes of Criticism 4: Radical Pedagogy
(2017) Modes of Criticism 3: Design and Democracy

3D Design

TMA1442 - Graphic Design Major Project

Graphic Design Major Project

be able to evidence skills as a reflective practitioner to record and critically analyse progress in order to make informed decisions, conceptualise complex ideas and initiate new discoveries.

be able to systematically plan, organise and project manage your outcomes, using appropriate formats.

be able to assess the currency, relevance and suitability of your project (individual or group) within a specific context.

be able to demonstrate advanced subject knowledge through robust research and development that culminates in original and critical outcomes in graphic design.

be able to communicate your chosen specialism and evaluate the graphic outcomes in an appropriate professional manner. 

be able to evidence comprehensive knowledge of relevant techniques applicable to graphic design.