Fashion Marketing Dissertation - THD1197

Assessment 1: Written draft

A formative assessment and feedback session will be included prior to submission of the summative assessment.

Written Assignment

Assessment 1: Dissertation/Thesis/Design Thesis (Written)

Dissertation

<p>This module will enable you to thoroughly research a specific aspect of fashion brand marketing to a high degree of specialisation. You will select your own area of research which, once approved, will be carried out using the creative research methodologies and academic study skills introduced earlier in your course. The chosen investigation may complement concurrent project work or allow you to develop relevant but previously unexplored areas of personal interest. The topic chosen may also reflect specific aspirations and career orientations.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/THD1197">http://library.hud.ac.uk/my/THD1197</a></p>

Fashion Design

THD1197 - Fashion Marketing Dissertation

Fashion Marketing Dissertation

Identify a suitable topic to research, make use of scholarly secondary sources and original primary sources to develop an appropriate research design.

Synthesise information from appropriate sources to establish a critical framework to support your professional practice in fashion marketing.

Demonstrate a systematic understanding of key aspects of fashion marketing through a critical examination of current issues and contexts affecting fashion and the fashion industries.

Make informed connections between complex areas of knowledge in the fashion industries, through a planned process of critical enquiry.

Critically analyse and evaluate the results of the research and present the background, findings and discussion of the research in a professional format appropriate to your specialism.

Apply research methods and techniques to implement an appropriate research design.