Fashion Marketing Practice - TFD1183

Assessment 1: Written assignment (coursework)

A formative assessment and feedback session will be included for each piece of work prior to submission of the summative assessment.

Written Assignment

Assessment 1: Portfolio

You will be required to submit a portfolio of individual and/or group projects cumulatively comprising 8,000 words or equivalent.  Although some assignments within the portfolio may demand group work, you will be given an individual mark for each assignment.

Portfolio

<p>This module will explore the application of fashion marketing theories and practises in a contemporary fashion context. How fashion marketing works within organisations will be explored and examined across buying, merchandising, communication, branding, promotion, and creative practice. The fashion industry will be viewed and examined from the perspectives of home and international consumers, manufacturers, and retailers. Students will use creative practices as a way to explore and develop dynamic ideas at the cutting edge of fashion marketing and promotion.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/TID1127">http://library.hud.ac.uk/my/TFD1183</a></p>

Fashion Design

TFD1183 - Fashion Marketing Practice

Fashion Marketing Practice

be able to apply practical application of marketing within contemporary fashion through digital and visual pathways. 

be able to communicate ideas and information professionally and with innovation. 

be able to use professional software and applications to develop industry standard outputs.

be able to distinguish the different strategies and practices adopted by fashion organisations. 

be able to demonstrate an understanding of commercial and creative processes and practices within the global fashion industry.  

be able to plan effective research and appropriately analyse information relevant to the fashion industry. 

be able to understand factors that impact on fashion organisations and their professional practice.

be able to explain the importance and relevance of the external factors that impact upon the development of fashion product ranges, and their communication within markets. 