Fashion Marketing Fundamentals - TFD1175

Assessment 1: Written assignment (coursework)

At least two reviews of student knowledge in the form of peer-led structured tutorials will be scheduled prior to the final submission of each assignment.  These will allow formative feedback prior to the final submission of each summative assessment.

Written Assignment

Assessment 1: Portfolio

Introductory projects accumulated through the development of a marketing portfolio that includes written and visual work, and which focus on:
the marketing mix;the marketing environment;market research and analysis;fashion branding and communication strategies;concept boards;CAD work relevant to the project

Portfolio

<p>This module will introduce the fundamentals of marketing and develop the core skills, theories and processes that underpin fashion marketing. Students will explore branding, the marketing mix, understand, and use marketing research and explore the application of strategy across the spectrum of fashion businesses. A clear understanding of the consumer and how and why they buy will be explored and how this effects the decision-making processes of fashion businesses.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/TFD1175">http://library.hud.ac.uk/my/TFD1175</a></p>

Fashion Design

TFD1175 - Fashion Marketing Fundamentals

Fashion Marketing Fundamentals

be able to present your work effectively in a professional manner, using appropriate software and application.

be able to demonstrate evidence of the ability to analyse, understand and discuss the marketing tactics employed by fashion companies.

be able to source appropriate research to develop ideas specific fashion marketing.



be able to understand the basic precepts of marketing and discuss and apply them within the context of the fashion industry and its market environment.

be able to manage individual and group practical and conceptual tasks in a timely, professional manner and present information in a creative and structured format relevant to contemporary industry practice.

be able to plan effective research and appropriately analyse information relevant to the fashion industry.  