Strategic Brand Management - BMK0148

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Written Assignment

Written assignment

<p>In today’s highly competitive, fast changing and globalised business environment, it is essential for commercial firms and not for profit organisations to build and maintain successful brands. Upon completion of this module, you will develop a systematic understanding of how strategic decisions are being made to create strong and successful brands, from the initial stage of identifying and developing brand plans to design, implementation, growing and sustaining brand equity. You will also discover how branding and globalisation have shaped the modern society we all live in today.</p>

Huddersfield Business School

<p><a href="https://eur02.safelinks.protection.outlook.com/?url=https%3A%2F%2Flibrary.hud.ac.uk%2Freadinglists%2F&amp;data=05%7C01%7CK.Marsh%40hud.ac.uk%7C085ad59a4a9c4010b66e08da96613f2c%7Cb52e9fda06914585bdfc5ccae1ce1890%7C0%7C0%7C637987641656943836%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=hrX1J9daeJUt0rLQYzFNSmIQEbdKQ%2FTkd4tLBzfdh%2Bs%3D&amp;reserved=0" target="_blank">https://library.hud.ac.uk/readinglists/</a>BMK0148</p>

BMK0148 - Strategic Brand Management

Strategic Brand Management

Demonstrate strategic thinking and apply creative solutions to address brand management issues

Express and justify an individual perspective in the field of brand management and communication.

Demonstrate ability to examine complex branding strategies and articulate own understanding in writing using academic conventions. 

Develop a critical awareness of techniques of branding and brand management from organisational and consumer perspectives

Develop a conceptual and critical understanding of brands and their strategic importance in contemporary marketing practice

Critically apply concepts of branding and brand management to investigate and develop solution to real-world marketing challenges