Social Media Marketing and Search Engine Optimisation - BIK0025

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written assignment

<p>This module is designed to introduce students to social media marketing and search engine optimisation. The module will cover key digital marketing skills that meet industry requirements, to enhance your employer attractiveness. You will use a variety of social media tools and platforms to design, manage, and optimise campaigns. The module is for individuals who have not used the social media channels from a marketing perspective and want to learn more about how to do this effectively, to provide value to customers.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BIK0025">https://library.hud.ac.uk/readinglists/BIK0025</a></p>

Marketing

BIK0025 - Social Media Marketing and Search Engine Optimisation

Social Media Marketing and Search Engine Optimisation

Describe how an individual, company or not-for-profit organisation can implement digital and social media marketing communications that provide value to customers.

Appreciate the application of marketing theory to explain how digital and social media communications influence customers.

Manage the development of a high quality integrated digital marketing communications campaign.

Work as part of a cohesive team to meet deadlines.

Appreciate how to plan a digital marketing campaign. 