The Customer Experience - BIK0022

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 1: Written Assignment

Written Assignment

The aim of this module is to understand how the customer experience can shape customers’ perceptions of the organisation and the impact that it can have on its success.
The module will explore the relationship of the customer with the organisation and the impact of the organisational actions on the customer experience.  The customer experience will be considered across a variety of industries and sectors covering both consumer and business-to-business environments.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BIK0022">https://library.hud.ac.uk/readinglists/BIK0022</a>

Container 1

Marketing

BIK0022 - The Customer Experience

The Customer Experience

Demonstrate an awareness of significant ideas, issues and practices in the field of customer experience.

Critically evaluate the effectiveness and limitations of customer experience strategies in a range of different contexts.

Evaluate the benefits of an appropriate customer experience for both the customers and the organisation.

Propose and justify a range of relevant customer experience strategies to solve or exploit a variety of business problems or opportunities.

Demonstrate a critical understanding of the scope and core principles of customer experience theory and practice.

Explain how this experience can be best planned evaluated and managed.