Managing and Communicating Brands - BIK0020

Assessment 1: In-Class Test

A range of formative devices typically in-class tests, formative feedback on summative assessments, reviews of files and folders etc., will be used by tutors to aid learning.  The exact nature of these assessment devices is at the discretion of the module tutor.

In-Class Test

Assessment 1: Presentation

Presentation

<p>The aim of the module is to build upon knowledge introduced in the foundation modules and to develop an appreciation of the strategic and practical aspects of managing brands and communicating their values to a variety of stakeholders. Prior knowledge in this context refers to general marketing knowledge gained in year 1 study on the marketing suite rather than any specific module.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BIK0020">https://library.hud.ac.uk/readinglists/BIK0020</a></p>

Marketing

BIK0020 - Managing and Communicating Brands

Managing and Communicating Brands

Provide appropriate strategies to manage a portfolio of brands.

Analyse the organisational and stakeholder context of brand communication.

Demonstrate a critical understanding of the practical aspects of communicating brand values to a variety of stakeholders.

Identify the key resourcing and implementation issues for brand management.

Demonstrate a critical understanding of the role of brand management and communication 	processes.