Contemporary Issues in Advertising and Marketing Communications - BIK0013

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.

Other

Assessment 1: Portfolio

Portfolio

The module will assess contemporary academic thinking in advertising and marketing communications against the challenges of the dynamic marketing and business environment.
The aim of the module is to provide students with an opportunity to explore the contemporary environment and issues which impact on advertising and marketing communications.  The module aims to build on Introduction to Advertising and Marketing Communications and the broader marketing and business learning outcomes achieved in year one.  The module makes students aware of the key trends, development and contemporary practice.  The overall objective is to identify and assess opportunities and threats to future advertising and communications planning and management.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BIK0013">https://library.hud.ac.uk/readinglists/BIK0013</a>

Marketing

BIK0013 - Contemporary Issues in Advertising and Marketing Communications

Contemporary Issues in Advertising and Marketing Communications

Demonstrate a rounded knowledge of the advertising and marketing communications industry.

Analyse the advertising and marketing communications environment and assess impact of changes and trends.

Attain knowledge of the scope for adoption of applications and concepts to address changes in the contemporary environment.

Recommend appropriate strategies for advertising and marketing communications in the contemporary business environment.

Evaluate the effectiveness of advertising and communication strategies.

Understand the current advertising and marketing communications environment.

Acquire awareness of emerging issues and theories in advertising and media communications.