Meetings, Incentives, Conferences & Exhibitions Management - BII2047

Assessment 1: Other

A range of formative devices typically in-class tests, formative feedback on summative assessments, quizzes, case studies, activities, debates, etc., will be used by tutors to aid learning.

Other

Assessment 2: Written Assignment

Written Assignment

Assessment 1: Written Assignment

In this module students will understand the nature and scope of business events including meetings, international association conventions, incentive travel and exhibitions with specific emphasis on provision of food and beverages. This entails MICE planning with food as the mainstay for the success of the event. This module will further help students to identify varieties of cuisines, study of contemporary menus, planning and execution of select and popular themes. Business topics such as strategy formulation, internal communications &amp; employee incentives/rewards will be used to understand why these events are so important in the business context.  Students will also explore the co-ordination details required in business events from planning to costing and delivery.

Huddersfield Business School

https://library.hud.ac.uk/readinglists/BII2047
Indicative Reading (latest editions)
<ul>
<li>Allen, J. Marketing your event planning business: a creative approach to gaining the competitive edge. Canada: John Wiley &amp; Sons, Inc.</li>
<li>Allen, J. Event planning: the ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events. Canada: John Wiley &amp; Sons, Inc.</li>
<li>Fenich, G.G. Meetings, expositions, events and conventions. New Jersey: Pearson Education, Inc.</li>
<li>Friedmann, S. Meeting &amp; event planning for dummies. New Jersey: Wiley Publishing, Inc.</li>
<li>Shone, A., &amp; Parry, B. Successful event management: a practical hand book (3rd). U.K.: Cengage Learning.</li>
</ul>
Indicative Website
<ul>
<li>meetingsreview.com</li>
</ul>
Indicative Journals
<ul>
<li>Event management journal</li>
<li>International journal of event and festival management</li>
<li>Journal of convention &amp; event tourism</li>
<li>Journal of convention &amp; exhibition management</li>
</ul>

BII2047 - Meetings, Incentives, Conferences & Exhibitions Management

Meetings, Incentives, Conferences & Exhibitions Management

An understanding of the multitude of stakeholders involved in business events.

Appreciate and assess the needs and event objectives of a diverse range of clients keeping in view the current trends in culinary spectrum.

A knowledge of the main features and characteristics of business events.

Implement a range of market research tools to ensure an event’s validity with focus on food as major component.

Use appropriate methodology to evaluate an event’s success against the aims & objectives of the stakeholders.