Stadium and Sponsorship Management - BIH2026

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 2: Presentation

Presentation

Assessment 1: Written Assignment

Written Assessment

<p>The field of stadium and sport arena management has undergone major developments over the last decade with existing venues being revitalised and new venues being designed as multi-purpose facilities.  This has led to increasing demands being placed on the managers of these venues in terms of balancing quality and design with commercial viability. With an increase in legislative, public and media pressure for new stadiums to be sustainable, management practices (such as the Green Guide and ISO2012) must adapt to suit new requirements. Financial pressures demand managers to seek commercial partnerships through Sponsorship deals, which are often lucrative but come with additional legislative, moral and social considerations. This module will seek to provide you with the ability to assess the implications of managing these facilities in terms of areas such as design, finance, security, health and safety, sustainability, operations, administration and management. The module will make use of case study material and there will be visits to selected venues to obtain an industry perspective on the management of stadia.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BIH2026">https://library.hud.ac.uk/readinglists/BIH2026</a></p>

BIH2026 - Stadium and Sponsorship Management

Stadium and Sponsorship Management

Consider the differences involved in single and multi-purpose facilities.

Apply management concepts to a given situation.

Appreciate the complexities of managing stadium and sport arena facilities.

To assess the problems and issues confronted by managers of specific venues.

Ability to create suitable sponsorship packages 

Understand the approaches available to match suitable sponsors and facilities.

To appreciate the complexities of managing sports venues.