Airline and Airports Economics and Marketing - BHT4019

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 2: In-Class Test

In-Class Test

Assessment 1: Written Assignment

Written Assignment

<p>This module comprises the major components of airline and airport economics and marketing and is relevant to students aiming to obtain management positions in the airline or airport sector. Specifically, it seeks to equip students with the key skills and knowledge of airline/airport cost and revenue inputs in order to make sound managerial decisions. Practical cases and examples are developed throughout the module to support theoretical understanding.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHT4019">https://library.hud.ac.uk/readinglists/BHT4019</a></p>

BHT4019 - Airline and Airports Economics and Marketing

Airline and Airports Economics and Marketing

Research, present and effectively communicate current issues in air transport economics and marketing.

Examine key issues affecting airline economics and marketing.

Evaluate alternative marketing strategies for airlines and airports.

Assess the impact of the overriding regulatory and ownership framework on airport and airport economics and marketing.

Communicate logical cost and revenue reasoning in support of commercial airline and airport decision making.

Discuss current developments in air transport economics and marketing.

Express and illustrate the relevance and significance of airline and airport economics and marketing theory.