Please note
This document only provides information for the academic year selected and does not form part of the student contract
School:
Huddersfield Business School
Credit Rating:
20
Level (including FHEQ):
H (FHEQ Level 6)
Graded or Non Graded:
Graded
Version Valid From:
2021-09-01
Module Leader:
Andrew Jenkins
Version Number
2023.01
Learning Methods
Lecture
Tutorial and Project Supervision
Guided Independent Study
Synopsis
This module applies the principles of Strategic Management to international business through a study of concepts and theories. This will be achieved by means of lectures, seminars (focusing on case studies) and guest lectures. On completion of this module, students will be aware of the importance of effective Strategic Management … For more content click the Read More button below.
Learning Strategy
The methods used to achieve the course objectives will include the following:
Lectures and seminars.Supporting material will be made available through the University’s VLE.
Outline Syllabus
Introduction to global strategy, globalisation, MNCs and corporate strategy, strategy and emerging markets, strategic development, prescriptive versus emergent approaches to strategy, analysing the environment, resource issues, stakeholders, market entry methods, Corporate Social Responsibility, organisational culture, organisational structure, managing risk, competitive advantage and issues in managing strategic change. This module will … For more content click the Read More button below.
Learning Outcomes
On successful completion of this module students will
1.
understand the concept of strategy and the role of Strategic Management in the global Service Industry.
2.
understand the influence of the economic, social, technological and legal factors on the company’s operating environment.
3.
understand traditional and contemporary approaches to strategic analysis, choice and implementation/evaluation.
4.
understand how the strategy management process can be used to shape company policy in the global business arena.
5.
Critically analyse the competitive environment of any given organisation.
6.
Present strategic alternatives based on a sound analysis of an organisation.
7.
present a structured report applying strategic models to the firm.
Formative Assessment
Assessment 1: Other
Summative Assessment
Assessment 1: Written Assignment
Assessment 2: Written Assignment
Assessment Criteria
The assessment criteria are as set out in the Huddersfield Business School Assessment Guidelines. The guidelines provide criteria for the assessment of both coursework and examinations.
In addition to standard assessment criteria appropriate to a module of this level, additional credit will be given to students who demonstrate an understanding … For more content click the Read More button below.