Digital Campaigns and Communications - BHK0045

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions

Other

Assessment 1: Portfolio

The group portfolio will likely include:
Examples of mock-up digital marketing communications (such as: social media, website, email campaign, etc.),
Examples of professional project management (such as: meeting summaries, email communications, timelines).
In order to manage group work, students will have opportunities for team building activities, group meetings, and tutor consultations during classes. The tutor will make suggestions for strategies to use towards the professional management of teamwork

Portfolio

Assessment 2: Project Work

Project Work

<p>This module is designed to develop and integrate your knowledge of the concepts, theories and practices associated with digital marketing. It keeps you at the forefront of modern practices bridging the gap between theory and its practical application into developing a strategic campaign and communications plan. You’ll learn how to manage and control a digital marketing campaign, to critically evaluate your own or others’ professional practice as campaign managers, and you’ll be introduced to the concepts project management, resource administration and cost control.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHK0045">https://library.hud.ac.uk/readinglists/BHK0045</a></p>

Marketing

BHK0045 - Digital Campaigns and Communications

Digital Campaigns and Communications

Demonstrate effective teamworking including demonstration of negotiation and leadership in a professional context

5.	Execute best-practice in the areas of digital marketing campaigns and communications

Critically evaluate theoretical concepts in relation to the design and implementation of digital marketing campaigns, including the use of online metrics

Apply specialised knowledge and skills to the solution of complex digital marketing problems

Demonstrate a comprehensive and specialised knowledge of digital marketing theory including 
the importance of relationship marketing in digital marketing design


Manage the development and implementation of digital marketing campaigns