Strategic Marketing Planning - BHK0021

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written Assignment

<p>The module will consolidate and develop previous studies in Marketing within a strategic marketing planning framework.  The module develops the student’s analytical and practical skills in relation to the development, presentation and defence of strategic marketing plans, which students implement and develop  using a computer-based simulation of a dynamic marketing environment</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHK0021">https://library.hud.ac.uk/readinglists/BHK0021</a></p>

Marketing

BHK0021 - Strategic Marketing Planning

Strategic Marketing Planning

Analyse markets from a strategic perspective.

As part of a team, prepare, present and defend proposed strategic marketing plans.

As part of a team, develop and implement strategic plans in a competitive marketing environment.

Appreciate the  analytical techniques and problem solving skills necessary to develop and implement strategic marketing plans.

Explain in depth a range of strategic marketing planning concepts, models and techniques that can be used by the marketing manager.

Critically evaluate alternative marketing strategies.

Recognise the key decisions and analyses required in the development of strategic marketing plans and how to use these in complex and changing circumstances.

Individually review, critically evaluate and reflect upon strategic planning in the light of team results

Know what external and internal factors require description and analysis to form the basis of a marketing strategy