Strategic Retailing - BHK0016

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Presentation

Presentation

Assessment 2: Written Assignment

Written assignment

<p>Retailing is becoming an increasingly important marketing activity; retailers are powerful brands within their own right. The module provides an analysis and overview of the industry and focuses on aspects of the business environment that are particularly relevant to retail businesses. The module provides the opportunity to investigate the various elements used in the formulation of a retail strategy. The relationship between producers and retailers and their inter-relating marketing aims are explored in depth, and a full appreciation of the elements of the retail marketing mix will be gained.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHK0016">https://library.hud.ac.uk/readinglists/BHK0016</a></p>

Marketing

BHK0016 - Strategic Retailing

Strategic Retailing

Demonstrate good time management skills and the ability to work effectively as a team.

Critically evaluate the resources required to develop a successful retail operation and create competitive advantage

Demonstrate thorough information searching and present justified, independent critical thinking and reasoned debate.

Demonstrate a critical understanding of the consumer, their changing nature and the retailers responses to those needs.

Apply a retail strategy with a clear market and customer focus.

Critically demonstrate a detailed knowledge of the role of retail, and the theories, strategies and relationships that contribute to the creation and development of successful retailers.