Digital & Marketing Communication for Hotel Management - BHI4038

Assessment 1: In-Class Test

A range of formative devices typically in-class tests, formative feedback on summative assessments, reviews of files and folders etc., will be used by tutors to aid learning.

In class test

Assessment 2: Written Assignment

Project

Assessment 1: Written Assignment

Written assignment

The module will cover a variety of digital media and information and communications technologies within the contemporary marketing and e-business environment. Students will cover relevant academic content for developing necessary knowledge, understanding and competencies in the field of integrated, interactive one-to-one digital marketing and communications.
The module will develop students’ knowledge and abilities in areas such as strategic marketing and communications planning for e-business, web site design for marketing, and interactive digital marketing communications.

Huddersfield Business School

https://library.hud.ac.uk/readinglists/BHI4038
<ul>
<li>Ahuja, V.  (2017). Digital Marketing. (3rd ed.). India: Oxford University Press.</li>
<li>Bradley, J. D. (2015). Getting Digital Marketing Right. USA: Committee of the American Bar Association and a Committee of Publishers and Associations.</li>
<li>Brennan, R., Canning, L. &amp; McDowell, R. (2017). Business-to-Business Marketing. (3rd). New Delhi: Sage Publications.</li>
<li>Chaffey, D. &amp; Chadwick, F.E. (2016). Digital Marketing. (6th ed.). UK: Pearson Education.</li>
<li>Kotler, P., Bowen, J.T. &amp; Makens, J.C. (2014). Marketing for Hospitality &amp; Tourism. (6th ed.). New Delhi: Pearson Education.</li>
<li>Rowan, W. (2011). Digital Marketing Manual. The eCommerce Pocketbook.</li>
<li>Tuten, T. L. &amp; Solomon, M. R. (2016). Social Media Marketing. (2nd ed.). New Delhi: Sage Publications.</li>
</ul>
Journals
<ul>
<li>Journal of Asian Business Management</li>
<li>Journal of Business &amp; Industrial Marketing</li>
<li>Journal of Digital and Social Media Marketing</li>
<li>Journal of Contemporary Hospitality Management</li>
<li>Journal of Direct, Data and Digital Marketing Practice</li>
<li>Journal of Social Marketing</li>
</ul>
Websites
<ul>
<li>http://mashable.com/category/social-media-marketing/</li>
<li>http://www.emarketer.com/articles</li>
<li>http://www.marketingprofs.com/marketing/library/articles/100/social-media</li>
<li>http://www.socialmediaexaminer.com/</li>
<li>http://www.wordstream.com/social-media-marketing</li>
</ul>

BHI4038 - Digital & Marketing Communication for Hotel Management

Digital & Marketing Communication for Hotel Management

Interpret the role of information in building and managing customer and stakeholder relationships within the digital business environment

Show critical, creative and independent thinking in developing actionable e-marketing plans

Appreciate the relevance and application of key marketing concepts such as the marketing mix, consumer behaviour and customer relationship management in the digital marketing age

Assess the impact of digital technology on the nature, implementation, outcomes, measurement and management of marketing function and customer communications in the context of hospitality industry

Identify the information, systems and process requirements for successful integrated customer-focused e-marketing management

Research and assess opportunities for the application of digital marketing and communications practices within specific markets