International Business of Sport

Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

Huddersfield Business School

Credit Rating:

Level (including FHEQ):

H (FHEQ Level 6)

Graded or Non Graded:

Graded

Version Valid From:

2023-09-01

Module Leader:

Andrew Jenkins

Version Number

2023.02

Learning Methods

Lecture

Tutorial and Project Supervision

Guided Independent Study

Synopsis

Sport is a significant industry that plays an important role in contemporary society. It is a key contributor to the events industry as it produces some of the world’s largest and most prestigious events. For this reason, sport is analysed in this module at both domestic and international level. The business of sport and the strategic management that is associated to it is fundamental to any individual who has an expressed interest in sport event management. Through analysing the structure and scope of the sector this module aims to provide students with a deep understanding of how sport should be managed as a business in the 21st century. Links between existing strategic management theory, governance theory and operational theory will be developed in order to provide students with the ability evaluate the strategic approaches that contribute to the success or failure of sport both on a global and national level. A range of case studies will provide the opportunity to discuss the range of issues and problems that face modern day sports managers.

Learning Strategy

The methods used to achieve the course objectives will include the following: Lectures will develop theoretical and conceptual material.Seminars will be used to allow students to develop the material and consider case studies related to the various strategies employed for international and UK sporting events.Viewing current affairs television broadcasts provides … For more content click the Read More button below.

The methods used to achieve the course objectives will include the following:

Lectures will develop theoretical and conceptual material.
Seminars will be used to allow students to develop the material and consider case studies related to the various strategies employed for international and UK sporting events.
Viewing current affairs television broadcasts provides students with a discussion for contemporary issues.
Supporting material will be made available through the University’s VLE.

Outline Syllabus

The nature and structure of sports events with a focus on the role of the national and international governing bodies.The organisational development of sports strategies and the importance of strategy in sport, contemplating theories of strategic management and the issues relating to strategic implementation in sport.The development of effective strategic … For more content click the Read More button below.

The nature and structure of sports events with a focus on the role of the national and international governing bodies.
The organisational development of sports strategies and the importance of strategy in sport, contemplating theories of strategic management and the issues relating to strategic implementation in sport.
The development of effective strategic management systems.
The organisation and management of sporting organisations, including operational management and event planning, ethics and governance in sport and financial planning for sports events.
The issue of risk management in sport and the application of risk management strategies applicable to sport.
The role of marketing and the links to strategic development of sport to different types of target markets.
The role of broadcasters and the influence and power of broadcasters on the future development of sports in the UK and Internationally (China).
Show understanding of how the State use sport as a political tool to govern and win large contracts and drive political campaigns.
Strategies for gaining sponsorship for sporting events and the issues associated for both sponsorship parties

Learning Outcomes

On successful completion of this module students will

Develop an in depth understanding of the historical origins of sport as well as the nature and structure of both domestic and international sport.

Critically evaluate the importance of strategy in sport and the problems associated with it.

Assess the planning and management processes required in the management of sporting organisations.

Understand the importance and definitions of governance, ethics and risk in relation to management in sport.

Evaluate and identify the different types of strategy associated with sports organisations.

Critically evaluate the role of strategic planning and its importance in the sports events industry.

Evaluate the lessons learnt from the success and failure of the sports industry.

Evaluate the socio-economic impact of sport organisations internationally.

Formative Assessment

Assessment 1: Other

Summative Assessment

Assessment 1: Written Assignment

Assessment 2: Exam

Assessment Criteria

The assessment criteria are as set out in the Huddersfield Business School Assessment Guidelines. The guidelines provide criteria for the assessment of both coursework and examinations.

Course and Module Catalogue