Global Events and Festivals - BHH4011

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 2: Exam

Exam

Assessment 1: Written Assignment

Written assignment

<p>This module is designed to provide an in-depth knowledge of the contemporary issues involved in bidding for and staging mega events and festivals.  Students will study the strategies and policies which are necessary for host nations to deliver a lasting legacy from these highly prestigious and costly events. Students will research and evaluate a wide range of case studies of contemporary events from the Olympics to Formula 1, the Ryder Cup and International Film Festivals.  This will provide students with the necessary tools to review previous policies and suggest alternative approaches. Students will study the role of Global Events and Festivals in developing destinations and be able to use models to assess the impact of specific types of events on destinations.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHH4011">https://library.hud.ac.uk/readinglists/BHH4011</a></p>

BHH4011 - Global Events and Festivals

Global Events and Festivals

Assess the role of events in destination management.

Debate the cultural and sociological issues raised by the development of the events industry.

Critically evaluate Policies and Strategies in relation to festivals and mega events.

Have a critical understanding of the strategic management concepts and theory relating to festivals and mega events.

Gain an appreciation of the implications and impacts of policy and practice initiatives across an events context.

Critically analyse a range of contemporary issues affecting festivals and mega-events.

Apply a range of theoretical frameworks to a variety of organisations studied.

Develop appropriate strategies in order to leverage event legacy.