Strategic Management for the Hospitality, Travel and Tourism Industries - BHH4002

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 1: Written Assignment

Written assignment

Assessment 2: Written Assignment

<p>This module applies the principles of Strategic Management to the Hospitality and Tourism industries through a study of concepts and theories. The module will cover the three elements of the Strategic Management process: Strategic Analysis, Strategic Choice and Strategic Implementation.  This will be achieved by means of lectures, seminars (focusing on case studies) and guest lectures. On completion of this module, students will be aware of the importance of effective Strategic Management for any hospitality or tourism company and be able to analyse, develop and know how to implement effective strategies. </p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BHH4002">https://library.hud.ac.uk/readinglists/BHH4002</a></p>

Hospitality

BHH4002 - Strategic Management for the Hospitality, Travel and Tourism Industries

Strategic Management for the Hospitality, Travel and Tourism Industries

Demonstrate a knowledge of traditional and contemporary approaches to strategic analysis, choice and implementation/evaluation.

Critically analyse the competitive environment of any given company or organisation.

Understand the concept of strategy and the role of Strategic Management in the Service Industry, especially in relation to Tourism and Hospitality companies.

Present strategic alternatives based on a sound analysis of a company’s/organisation’s.

Effectively use and interpret financial data concerning a company/organisation/sector.

Understand the ethical issues that relate to individuals, managers and businesses.

Produce a Strategic implementation and evaluation plan for a given hospitality or tourism company; existing strategy.

Understand the influence of the economic, social, technological and legal factors on the company’s operating environment.

Understand how the strategy management process can be used to shape company policy.