Economics and Marketing - BFT1018

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 2: Exam

Exam 

Assessment 1: Portfolio

A portfolio of evidence incorporating tutorial tasks will demonstrate competence in micro-economics

Portfolio

In the first term, the module provides an introduction to the principles of micro-economics. It is selective in tis choice of content, featuring those aspects which have particular relevance and application to students who intend working in logistics, supply chain management, air transport and transport.
The second term introduces key principles of strategic and operational marketing. Students will gain an understanding of the underlying concepts and theories underpinning marketing practice.
The module has an even balance between theory and practice. More specifically it seems to make students aware of the economic and marketing underpinning of a range of business issues and problems that relate to logistics, supply chain management and (air) transport.

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BFT1018">https://library.hud.ac.uk/readinglists/BFT1018</a>

BFT1018 - Economics and Marketing

Economics and Marketing

Explain the role of marketing in the logistics, supply chain and (air) transport industries

Appraise the relevance of strategic marketing aspects in the logistics, supply chain and (air) transport industries

Examine the marketing mix and its application in the logistics, supply chain and (air) transport industries

Understand market structures and market failure

Apply marketing principles in the logistics, supply chain and (air) transport industries

Apply economic principles to the logistics, supply chain and transport industries

Present micro-economic principles and developments accurately and reliably. 

Clarify the determinants of supply and demand