Marketing and Innovation - BFT1017

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 
         

Other

Assessment 3: Exam

Exam

Assessment 2: Presentation

Presentation

Assessment 1: Written Assignment

Written Assignment

<p>The module introduces key principles of strategic and operational marketing. Furthermore, the modules addresses these principles from the perspective of logistics and supply chain firms. Students will gain an understanding of the underlying concepts and theories underpinning marketing practice. The module has an even balance between theory (lectures) and practice (case studies and industry examples in tutorials). The module also covers the impact of innovation and technological change on companies in the sector.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BFT1017">https://library.hud.ac.uk/readinglists/BFT1017</a></p>

BFT1017 - Marketing and Innovation

Marketing and Innovation

Appraise the relevance of strategic marketing aspects in the logistics and supply chain sectors.

Conceptualise aspects of a marketing plan for the logistics and supply chain sector.

Examine the marketing mix and its application in the logistics and supply chain sectors.

Appraise the challenges that firms in logistics and supply chain management face in a globalised and changing marketing environment.

Assess the impact of innovation and technological change on logistics and supply chain management firms.

Apply marketing principles in the logistics and supply chain sectors.

Present innovative marketing ideas technological advances for the logistics and supply chain sector.

Define the role of marketing in the logistics and supply chain sectors.