Please note
This document only provides information for the academic year selected and does not form part of the student contract
School:
Huddersfield Business School
Credit Rating:
20
Level (including FHEQ):
F (FHEQ Level 4)
Graded or Non Graded:
Graded
Version Valid From:
2021-09-01
Module Leader:
Omar Abdelrahman
Version Number
2023.01
Learning Methods
Lecture
Guided Independent Study
Seminar
Synopsis
This module is designed to introduce and analyse marketing and consumption in their social context. Marketing emerges differently depending on the type of society in which it develops. Consumption is a complex phenomenon immersed in human social attitudes and behaviours. Thus, marketing and consumption are explored in this module in … For more content click the Read More button below.
Learning Strategy
The learning experience on the module will focus on introducing theory through a range of lectures and seminars, whereby students have a chance to discuss and evaluate theories in a forum with colleagues. Seminars will also present a series of case studies in order to demonstrate the application of theories … For more content click the Read More button below.
Outline Syllabus
Marketing as a social phenomenonThe marketing environmentSocial evolution: Trend watching, analysing and forecastingThe rise of consumer society and cultureConsumer culture theoryConsumer epochal theoryConsumer wellbeingThe age of anxietyNarcissism normalisation and consumptionExistential consumptionSustainability in a consumer societyMarketing and philosophy
Learning Outcomes
On successful completion of this module students will
1.
Develop knowledge and understanding of key and contemporary theories, models and practical tools for understanding consumers and consumption.
2.
Demonstrate an understanding of the social and cultural roles of marketing.
3.
Demonstrate awareness of ethical and sustainable implications of marketing in a social or cultural context.
4.
Demonstrate the ability to analyse social and cultural trends and propose marketing solutions using appropriate principles.
5.
The ability to express ideas and recommendations that are evidence-based, analytical and context sensitive and discuss these in relation to personal beliefs and values.
Formative Assessment
Assessment 1: Other
Summative Assessment
Assessment 1: Written Assignment
Assessment Criteria
The module will be assessed according to the current Huddersfield Business School assessment criteria for undergraduate taught programmes
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