Digital Streaming Platforms: YouTube, Netflix and Beyond - AHC3305

Assessment 1: Project work

Formative assessment is ongoing. Students will deliver seminar presentations on one area or aspect of streaming media, which should form the basis of their work on summative assignment 2.

Project work

Assessment 2: Written Assignment

Assessment 2 is an essay, in the form of a case study on the development of streaming media, focusing on an aspect and sector of the student’s choice.

Written Assignment

Assessment 1: Written Assignment

This module examines the development of streaming media, from an industrial, textual and audience perspective. You will explore how streaming media emerged and the impact that they have had on industries, business modules, media production and audience engagement. The module will provide you with the tools to be able to critically analyse the area of streaming media of most interest to you.

School of Arts and Humanities

<ul>
<li>Cunningham, S., &amp; Craig, D. R. (2019). Social media entertainment: The new intersection of hollywood and silicon valley. New York University Press.</li>
<li>Hills, M. (2018). Netflix, transfandom and ‘trans TV’: Where data-driven fandom meets fan reflexivity. Critical Studies in Television, 13(4), 495-498. <a href="https://doi.org/10.1177/1749602018797738">https://doi.org/10.1177/1749602018797738</a></li>
<li>Jenner, M. (2018). Netflix and the re-invention of television (1st 2018. ed.). Springer International Publishing.</li>
<li>Johnson, C. (2019). Online TV, Taylor and Francis.</li>
<li>Sanson, K., &amp; Steirer, G. (2019). Hulu, streaming, and the contemporary television ecosystem. Media, Culture &amp; Society, 41(8), 1210-1227. <a href="https://doi.org/10.1177/0163443718823144">https://doi.org/10.1177/0163443718823144</a></li>
</ul>

Container 1.3

Container 1

Media, Journalism and Film

AHC3305 - Digital Streaming Platforms: YouTube, Netflix and Beyond

Digital Streaming Platforms: YouTube, Netflix and Beyond

be able to evaluate how streaming media differ from earlier forms of analogue and digital media. 

be able to demonstrate the capacity to communicate and present research findings to a range of stakeholders inside and outside academia, including media industries.

be able to recognise the impact of streaming media on the business modules, textual forms and/or audience engagement of at least one sector of the media industries.

be able to appraise the major academic and industry literature relevant to the development of streaming media.

be able to undertake independent research into the business models, textual forms and/or audience engagement relevant to one sector of streaming media.

be able to analyse the development of streaming media.