Analysing Content: Text, Genre and Image - AFC1023

Assessment 1: Written plan

Formative assessment will include feedback given on essay plans towards summative assessment 1, plus practice test questions and preparation in seminars for assessment 2. 

Written plan

Assessment 2: In-Class Test

Online open book test

Assessment 1: Written Assignment

Written Assignment

<p>This module introduces you to different forms of analysis of media texts, ranging from industry-produced, professional media to user-generated content. It explores forms of textuality and their importance in the interplay of culture and communication across different textual formats including written, spoken, and audio-visual. It explores both mass media, such as film, television, radio and print, and digital platforms. The module equips you with the analytical skills to understand the construction and processes of meaning-making in media content and introduces key concepts in the study of media texts such as of genre, history, and structure.</p>

School of Arts and Humanities

<p><a href="http://library.hud.ac.uk/my/AFC1023">http://library.hud.ac.uk/my/AFC1023</a></p>

Media, Journalism and Film

AFC1023 - Analysing Content: Text, Genre and Image

Analysing Content: Text, Genre and Image

be able to apply appropriate methods in the analysis of different types of media content.

be able to appraise the context of textual forms and their classifications in the interplay of content, industries, technologies and reception

be able to evaluate concepts and approaches in a variety of textual analyses.

be able to employ appropriate critical terminology and bibliographic skills appropriate to the discipline, including accurate citation of sources, and consistent use of conventions in the presentation of scholarly work.

be able to analyse the interplay of form and content in media texts.