Advanced Visual Design - CHT2541

Assessment 1: Other

Formative assessment and feedback will be offered throughout the module in a staged program of interim “crit. sessions”. Regular inspection of the learners’ work (and progress) will be made and appropriate feedback given. Learners will be assessed on their ability to prepare, create and demonstrate an original (and critically insightful) piece of experimental visual design. Supporting evidence must be provided (e.g. sketchbooks, storyboards, etc.) to include: evidence of background research, an account of the design process undertaken, a record of their rationale / justification for the work (situating it within its wider social context) and a critical reflection of the learner’s performance on the module.

Other

Assessment 1: Portfolio

Portfolio of visual design work likely to include:
design documentation (e.g. evidence of research, thought processes, rough work, iteration &amp; experimentation)finished work (e.g. submission of final response to brief set)demonstration (e.g. portfolio presentation to staff and peers).

Portfolio

<p>This module offers you the opportunity to undertake a significant ‘visual design project’ of your choosing. You’ll be supported as you develop an original portfolio ‘centre piece’. You’ll study how to critique aspects of contemporary visual culture and be encouraged to stretch both your creativity (‘conceptual skills’) and technical ability, as you strive to develop an original idea into a portfolio ‘focal piece’ with design excellence at its heart; following a pre-production, production and post-production lifecycle as you go.</p>

School of Computing and Engineering

<p>https://library.hud.ac.uk/readinglists/CHT2541</p>

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Computing and Information Systems

CHT2541 - Advanced Visual Design

Advanced Visual Design

Research, design and develop a suitable original visual solution within a defined context.

Advocate the role of innovative creative practice with reference to intellectual property factors.

Assess the significance of context in the design of contemporary digital media with reference to examples and theoretical frameworks.

Creatively communicate and document their design concepts, process and rationale to others.

Justify their work contextually, both in terms of technique (suitability of 'visual treatments') and process.

Appraise the importance of aesthetic experience and its relationship to content for digital media.