Strategic Marketing Management - BMK0150

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other

Assessment 2: Written Assignment

Individual Coursework

Assessment 1: Presentation

Presentation

<p>The business world has become increasingly volatile, meaning that companies are having to grasp the changes and adapt efficiently and effectively in order to better connet with the market. As a marketing professional, you will be the forefront of a company in gathering market intelligence and facilitating a market-driven propositions. This module emphasises a market-oriented, customer driven approach to planning and implementing marketing strategies that help achieve organisational goals. You will be equipped with knowledge and skills to undertake strategic analysis of any given markets, and create, adapt and implement marketing strategies. The main elements include challenges facing companies in increasingly dynamic marketing environment, the need to consider marketing as a strategic function that guides organisational strategy through strategic marketing management.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BMK0150">https://library.hud.ac.uk/readinglists/BMK0150</a></p>

BMK0150 - Strategic Marketing Management

Strategic Marketing Management

Develop a critical awareness of core strategic marketing theory, concepts and techniques (such as segmentation, positioning, targeting, brand management, product /service development, etc.)

Demonstrate a conceptual and critical understanding of marketing strategy in the context of regional, national and global markets.

Work collaboratively with others in an assigned task at a professional or equivalent level

Critically apply strategic marketing theory and techniques to investigate and develop solutions to real-world marketing challenges

Perform self-directed tasks autonomously in tackling and solving problems at a professional or equivalent level

Express and justify an individual perspective the application of strategic marketing management to business challenges.