Contemporary Consumer Engagement - BMK0149

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions. 

Other 

Assessment 1: Written Assignment

Written assignment

<p>This module focuses on marketing communications with emphasis placed on how organisations can leverage an understanding of consumer behaviour to engage, influence and communicate with consumers effectively both on-line and off-line. A range of concepts is introduced to build a multi-dimensional understanding of how consumers think, feel and behave, and to advance your understanding of the design and development of marketing communications strategy and campaigns. You will apply this knowledge to critically analyse and evaluate the effectiveness of marketing communications strategy and campaigns, thereby developing your conceptual, analytical and creative skills.</p>

Huddersfield Business School

<p><a href="https://library.hud.ac.uk/readinglists/BMK0149">https://library.hud.ac.uk/readinglists/BMK0149</a></p>

BMK0149 - Contemporary Consumer Engagement

Contemporary Consumer Engagement

Evaluate marketing communications strategy and campaigns in the context of the contemporary consumer environment

Demonstrate a critical understanding of the design and development of marketing communications campaigns for the purpose of engaging with and influencing consumers in online and offline environments

Demonstrate a critical understanding of consumer behaviour and its relevance to planning and designing marketing communications strategy and campaigns

Judge the effectiveness of marketing communications campaigns through the application of consumer behaviour and marketing communications concepts and theories

Produce strategic and creative marketing communications solutions to contemporary marketing problems

Demonstrate competence in report writing using academic conventions