Social Media Marketing  - BIK0026

Assessment 1: Other

Activities providing opportunities for formative assessment will generally be integrated into the teaching and learning process and apply to all components of summative assessment.  The nature of the formative assessment tasks used will be at the discretion of the tutor, to include for example, workshop exercises, quizzes, group discussions.  

Other

Assessment 2: Portfolio

Portfolio

Assessment 1: Presentation

Presentation

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You’ll have the opportunity to use a variety of social media tools and platforms to design, manage, and optimise campaigns. This module is for individuals who have not used the social channels in a business context extensively but have a good understanding of traditional marketing techniques

Huddersfield Business School

<a href="https://library.hud.ac.uk/readinglists/BIK0026">https://library.hud.ac.uk/readinglists/BIK0026</a>

BIK0026 - Social Media Marketing 

Social Media Marketing 

Interact effectively within a team / learning group, giving and receiving information        and ideas and modifying responses where appropriate 

Have a detailed knowledge of key marketing theories and an awareness of a variety of ideas, contexts and frameworks to explain how digital and social media communications influence customers.

Operate in situations of varying complexity and predictability requiring application of a wide range of techniques, including managing the development of a high quality integrated digital marketing communications campaign.

Appreciate how to plan a digital marketing campaign, identifying key elements of digital marketing problems and choosing appropriate methods for their resolution in a considered manner

Evaluate how an individual, company or not-for-profit organisation can implement digital and social media marketing communications that provide value to customers, using appropriate techniques of evaluation and appropriate supporting information