Please note

This document only provides information for the academic year selected and does not form part of the student contract

School:

Huddersfield Business School

Credit Rating:

20

Level (including FHEQ):

I (FHEQ Level 5)

Graded or Non Graded:

Graded

Version Valid From:

2022-09-01

Module Leader:

Loren Birkett

Version Number

2022.02

Learning Methods

Guided Independent Study

Lecture

Seminar

Synopsis

This module is designed to introduce you to social media marketing. It will help keep you at the forefront of modern practices: bridging the gap between theory and its practical application, it will also focus on several different aspects including B2B, B2C and Service. You’ll have the opportunity to use … For more content click the Read More button below.

Learning Strategy

This module employs teaching strategies involving experiential learning and discussion activities. These strategies incorporate  a variety of teaching techniques which include (but are not limited to): Harvard case study methodology, problem-based learning (i.e. focused on applying theories that explain digital and social media marketing processes to solve real-life problems), and … For more content click the Read More button below.

Outline Syllabus

Social media marketing.Influencer marketingContent marketing.Content management systems.Search engine optimisation (SEO).Measurement, metrics and analytics.Website design.Best-practice website legal compliance.Inbound campaigns.

Learning Outcomes

On successful completion of this module students will
1.
Have a detailed knowledge of key marketing theories and an awareness of a variety of ideas, contexts and frameworks to explain how digital and social media communications influence customers.
2.
Appreciate how to plan a digital marketing campaign, identifying key elements of digital marketing problems and choosing appropriate methods for their resolution in a considered manner
3.
Evaluate how an individual, company or not-for-profit organisation can implement digital and social media marketing communications that provide value to customers, using appropriate techniques of evaluation and appropriate supporting information
4.
Operate in situations of varying complexity and predictability requiring application of a wide range of techniques, including managing the development of a high quality integrated digital marketing communications campaign.
5.
Interact effectively within a team / learning group, giving and receiving information and ideas and modifying responses where appropriate

Formative Assessment

Assessment 1: Other

Summative Assessment

Assessment 1: Presentation

Assessment 2: Portfolio

My Reading

Reading List