Hospitality Events - BII2053

Assessment 1: Other

A range of formative devices typically in-class tests, formative feedback on summative assessments, quizzes, case studies, activities, debates, etc., will be used by tutors to aid learning.

Other

Assessment 2: Project Work

Project

Assessment 1: Written Assignment

Written Assignment

In this module students will understand the nature and scope of hospitality events with specific emphasis on provision of food and beverages for business meetings, conferences and social events. This entails event planning with hospitality as the mainstay for the success of the event. This module will further help students to identify varieties of cuisines, study of contemporary menus, planning and execution of select and popular themes. Business topics such as strategy formulation, internal communications &amp; employee incentives/rewards will be used to understand why these events are so important in the business context.  Students will also explore the co-ordination details required in events from planning to costing and delivery.

Huddersfield Business School

https://library.hud.ac.uk/readinglists/BII2053
Indicative Reading (Latest Editions)
<ul>
<li>Allen, J. (2000) Event planning: the ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events. Canada: John Wiley &amp; Sons, Inc.</li>
<li>Allen, J. (2004) Marketing your event planning business: a creative approach to gaining the competitive edge. Canada: John Wiley &amp; Sons, Inc.</li>
<li>Fenich, G.G. (2015) Planning and management of meetings, expositions, events and conventions. New Jersey: Pearson Education, Inc.</li>
<li>Friedmann, S. (2003) Meeting &amp; event planning for dummies. New Jersey: Wiley Publishing, Inc.</li>
<li>Shone, A., &amp; Parry, B. (2004) Successful event management: a practical hand book (2nd ed.). U.K.: Cengage Learning.</li>
<li>·Silvers, J.R. (2004) Professional event coordination. New York: John Wiley &amp; Sons</li>
<li>Tarlow, P.E. (2002) Event Risk Management &amp; Safety. New York: John Wiley &amp; Sons</li>
<li>Wagen, L.V.D. &amp; Carlos, B.R. (2005) Event Management: for tourism, cultural, business and sporting events. Pearson Prentice Hall.</li>
</ul>
Journals
<ul>
<li>Journal of Event management</li>
<li>International journal of event and festival management</li>
<li>Journal of convention &amp; event tourism</li>
<li>Journal of convention &amp; exhibition management</li>
<li>Festival Management and Event Tourism</li>
</ul>
Websites
<ul>
<li><a href="http://www.meetingsreview.com">www.meetingsreview.com</a></li>
<li>www.eventmagazine.co.uk</li>
<li>www.event-solutions.com</li>
<li>www.worldofevents.net</li>
<li>meetingsfocus.com</li>
</ul>

Hospitality

BII2053 - Hospitality Events

Hospitality Events

Assess the needs and event objectives of a diverse range of clients keeping in view the current trends in hospitality spectrum.

An appreciation of key features and characteristics of hospitality events.

Develop appropriate methodology to evaluate an event’s success against the aims & objectives of the stakeholders.

Assess the role of stakeholders on the success of hospitality events.