Marketing Management for Hotel Management - BII2051

Assessment 1: Other

A range of formative devices typically in-class tests, formative feedback on summative assessments, quizzes, case studies, activities, debates, etc., will be used by tutors to aid learning.

Other

Assessment 1: Written Assignment

Essay

Assessment 2: Exam

Exam

The module highlights the need for managers to view the role of marketing as a vital managerial concern. A marketing perspective is built on an in-depth understanding of customer desires and decision processes and this module creates an understanding of how and why consumers and organisations make purchase choices. Practical aspects of marketing management are examined critically in the context of realities of organisational and environmental. The module content and the learning methods will help students develop skills of critical analysis and problem solving, formulation of reasoned arguments and the persuasive communication of their ideas to large groups.

Huddersfield Business School

https://library.hud.ac.uk/readinglists/BII2051
Indicative Reading (latest edition)
<ul>
<li>Armstrong, G., &amp; Kotler, P. (2017). Marketing: An introduction (13th ed.). New Jersey: Prentice-Hall Inc.</li>
<li>Kotler, P., Bowen, J.T., &amp; Makens, J.C. (2017). Marketing for hospitality &amp; tourism (7th ed.). New Delhi: Pearson Education.</li>
<li>Krum, C. (2010). Mobile marketing: finding your customers no matter where they are. U.S.A.: Pearson Education Inc.</li>
<li>Palmer, A. (2009). Introduction to marketing (2nd ed.). New Delhi: Oxford University Press.</li>
<li>Reid, R.D., &amp; Bojanic, D.C. (2012). Hospitality marketing management (5th ed.). New Jersey: John Wiley &amp; Sons Inc.</li>
<li>Saxena, R. (2017). Marketing management (5th ed.). New Delhi: Tata McGraw-Hill.</li>
<li>Schiffman, L.G., Kanuk, L.L., &amp; Kumar, S.R. (2016). Consumer behaviour (11th ed.).  New Delhi: Pearson India.</li>
<li>Solomon, M.R. (2016). Consumer behaviour (11th ed.). New Delhi: Pearson India.</li>
</ul>
Journals
<ul>
<li>Academy of management journal</li>
<li>Harvard business review</li>
<li>International journal of contemporary hospitality management</li>
<li>International journal of marketing and human resource development</li>
<li>International journal of marketing and trade policy</li>
<li>Journal of interactive marketing</li>
<li>Journal of international marketing</li>
<li>Journal of marketing</li>
<li>Journal of the academy of marketing science</li>
</ul>
Websites
<ul>
<li>acrwebsite.org</li>
<li>brandchannel.com</li>
<li>businesstodayintoday.com</li>
<li>crm2day.com</li>
<li>hospitality-industry.com</li>
<li>hotelsonline.com</li>
<li>management.org</li>
<li>msi.org</li>
</ul>

BII2051 - Marketing Management for Hotel Management

Marketing Management for Hotel Management

An appreciation of concepts and practices in marketing with respect to hospitality business.

Examine emerging practices within the context of marketing in the hospitality business. 

Compare the need and expectations of hospitality consumers in the marketing context.

Evaluate the role of marketing in strategic planning for the hospitality industry.

An assessment of marketing strategies in a given situation and the interface between price, product, promotion and place.