International Marketing - BHK0031

Assessment 1: In-Class Test

A range of formative devices typically in-class tests, formative feedback on summative assessments, reviews of files and folders etc. will be used by tutors to aid learning. The exact nature of these assessment devices is at the discretion of the module tutor.

In-Class Test

Assessment 1: Written Assignment

Written assignment

The aims of this module are to develop students’ understanding at an advanced (honours) level, of marketing theory and principles within the international or global business arena.  This module aims to consolidate information from other modules the student has studied previously and other modules on the BA Global Marketing pathway in order to develop an advanced understanding of marketing at the international or global level. It involves the consideration of the international marketing environment and the application of marketing principles for companies operating in foreign and world markets.

Huddersfield Business School

<a href="https://library3.hud.ac.uk/myreading/lists/BHK0031">https://library.hud.ac.uk/reading/lists/BHK0031</a>

Journals (indicative selection):
International Marketing Review
Harvard Business Review
Journal of Marketing
European Journal of Marketing
Columbia Journal of World Business

Marketing

BHK0031 - International Marketing

International Marketing

Critically evaluate international marketing decisions. Apply international marketing theory across a range of industries and markets,

Evaluate the international marketing environment and its implications.

Have a detailed knowledge of the influence of globalisation on international markets and marketing.

Fully appreciate the economic, political, legal, social and cultural factors affecting international marketing decisions and strategies.

Have a thorough knowledge of the scope of the key decisions in the international marketing planning process.

Apply international marketing theory to a range of strategic market decisions.

Communicate information effectively in writing.
