Marketing for Small Business - BHK0015

Assessment 1: Other

A range of formative devices typically in-class tests, formative feedback on summative assessments, reviews of files and folders will be used by tutors to aid learning.  The exact nature of these assessment devices is at the discretion of the module tutor; however, tasks will support students’ preparation to undertake the summative assessment.

Other

Assessment 2: Presentation

Presentation

Assessment 1: Written Assignment

3,750 word group ‘live’ SME case study

Written assignment

<p>This course will initially focus the student on the marketing / entrepreneurship interface and the unique view this offers on the realities of marketing for the SME. The student will progress sequentially through opportunity recognition; market research activity; competency development; growth and life cycles; monitoring; control and forecasting; relationships with advisors; surviving crises; and the role of multi-level marketing and franchising to both expand the franchisor’s business and to create opportunity for the new small business.</p>

Huddersfield Business School

<p><a href="https://library3.hud.ac.uk/myreading/lists/BHK0015">https://library.hud.ac.uk/readinglists/BHK0015</a></p>

Marketing

BHK0015 - Marketing for Small Business

Marketing for Small Business

Critically appraise conventional marketing principles when applied to the smaller enterprise.

To demonstrate the sympathetic application of marketing models and analysis to the SME or 	entrepreneurial SME.

Develop practical skills arising from the learning vehicles used: the interactive presentation and the 	student authored case study.

Appreciate the importance of the small firm sector to the national economy.

Develop a practical understanding of the contemporary marketing and business issues that affect smaller firms. 

Gain a balanced appreciation of those specific factors, opportunities and limitations in enacting 	marketing management and planning for the smaller business.

Understand the workings and constraints of small businesses.  

Analyse and synthesise the functional areas that a small business should integrate with a 	marketing orientated business planning framework.  Additionally be able to appreciate and advise 	(as appropriate) on a relevant skill set. 

Critique the crucial role of marketing and its strategic and tactical application within small firms.