International Business of Sport - BHH4018

Assessment 1: Other

There is no formative assessment for this module but feedback regarding progress is given to students on an on-going basis throughout the module.

Other

Assessment 2: Exam

Exam

Assessment 1: Written Assignment

Written Assignment

Sport is a significant industry that plays an important role in contemporary society. It is a key contributor to the events industry as it produces some of the world’s largest and most prestigious events. For this reason, sport is analysed in this module at both domestic and international level. The business of sport and the strategic management that is associated to it is fundamental to any individual who has an expressed interest in sport event management. Through analysing the structure and scope of the sector this module aims to provide students with a deep understanding of how sport should be managed as a business in the 21st century. Links between existing strategic management theory, governance theory and operational theory will  be developed in order to provide students with the ability evaluate the strategic approaches that contribute to the success or failure of sport both ion a global and national level.  A range of case studies will provide the opportunity to discuss the range of issues and problems that face modern day sports managers.

Huddersfield Business School

<a href="https://library3.hud.ac.uk/myreading/lists/BHH4018">https://library3.hud.ac.uk/myreading/lists/BHH4018</a>
 
Other Reading:
Leisure Management
European Sports Management Quarterly
Journal of Sport Management
Journal of Sport &amp; Tourism
Leisure Recreation and Tourism Abstracts
Sports Marketing Quarterly
Stadium and Arena Management

BHH4018 - International Business of Sport

International Business of Sport

Gain an in-depth understanding of the role of sponsorship in the development and future of sports.

Critically evaluate the importance of strategy in sport and the problems associated with it.

Develop and in depth understanding of the historical origins of sport. 

Evaluate and identify the different types of strategy associated with sports organisations. 

Assess the planning and management processes required in the management of sporting organisations.

Understand the definitions of risk in the context of sport. 

Evaluate the socio-economic impact of sport organisations internationally. 

Assess the nature and structure of both domestic and international sport.

Critically evaluate the role of strategic planning and its importance in the sports events industry.

Understand the importance of governance and ethics in relation to management in sport. 

Evaluate the lessons learnt from the success and failure of the sports industry.